For more information, contact:
Lisa Miller or Mary Gannon, Rejoice Communications, Inc., (440) 205-2600

NEWS RELEASE

For Immediate Release
September 24, 2003

Western Reserve Harley-Davidson
Rolls Out New Models with National Open House

Saturday, October 11 - 9 a.m. - 5 p.m. - 8567 Tyler Blvd., Mentor

Western Reserve Harley-Davidson, located at 8567 Tyler Blvd., in Mentor, will unveil the new 2004 models at its National Open House on Saturday, October 11, from 9 a.m. to 5 p.m. Key new models include a completely redesigned XL Sportster family and a new VRSCB V-Rod power cruiser, which complements the VRSCA V-Rod. There are several new highlights to Harley-Davidson's 2004 lineup as well. According to Miki Dudevszky, General Manager, "We welcome everyone to 'roar out' and see the new bikes we will have on display at the dealership. The new models demonstrate Harley-Davidson's continued commitment to styling, product innovation and the riding experience."
The XL Sportster Family is all new with a redesigned, rubber-mounted Sportster XL Evolution powertrain, a stiffer frame, and lower seat height. Four models acknowledge 47 years of Sportster heritage, while delivering a new level of comfort and performance.
The new VRSCB V-Rod offers a tough, new blacked-out styling interpretation of the award-winning, liquid-cooled VRSCA V-Rod power cruiser.
In addition, Harley-Davidson's New Road King Custom and restyled Road Glide bring new style to the Harley-Davidson Touring line. The Dyna Glide models will now be available with Electronic Fuel Injection (EFI). New-look fuel tanks and consoles update the styling of the Dyna Glide line. The Springer Softail gets a fresh look with several feature enhancements, including a new Badlander seat and new low-rise handlebar. Finally, Custom Vehicle Operations (CVO) adds a new motorcycle to its roster: the Screamin' Eagle Electra Glide, and offers the Screamin' Eagle Deuce in two brand new custom colors in its second year.
Western Reserve Harley-Davidson's service technicians are prepared to service the new models. "All of our service technicians are trained through Harley-Davidson University, where they gain experience and training in all the latest changes in the industry," Dudevszky said. "Together, our technicians have logged hundreds of hours of training, and are up-to-date on the newest models that Harley-Davidson is releasing."
For 2004, Harley-Davidson is offering 17 different color schemes, and three custom pain programs, including solid colors and two-tones. All 2004 Harley-Davidson motorcycles will also come with a two-year, unlimited mile warranty. In addition, most service intervals have been extended from 2,500 to 5,000 miles.
Western Reserve Harley-Davidson is located at 8567 Tyler Blvd., Mentor. The 30,000 square foot dealership, which completed a major renovation and expansion in 2002, is home to two different showrooms - one for Harley and one for Honda. Included in these showrooms are different style motorcycles, parts and accessories, clothing, and other merchandise. Western Reserve Harley-Davidson also provides complete service for Harley-Davidson and Honda motorcycles. For more information, call (440) 974-6900 or visit www.wrhd.com or www.westernreservecycles.com
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It's official. Harley-Davidson has celebrated its 100th anniversary. The almost yearlong celebration came to an end with the biggest motorcycle party in history. The usually quiet town of Milwaukee, Wisconsin, saw their population increase by about 300,000 partygoers, all of them on their Harley-Davidson motorcycles. The roar could be heard from the suburbs to the lakefront.

The only negative we heard was that not many of the partygoers were Elton John fans. Although all the other events were played before wall-to-wall bikers, when Elton came on stage to play and sing, about half the bikers left. I guess his music wasn't what they wanted to hear. Maybe it wasn't loud enough?

Now, it's clean-up time. The city will go about its business of picking up after such a huge party. The hotels, motels, restaurants, and other stores will count their receipts and smile all the way to the bank. Milwaukee will count its collected sales taxes and then get ready for still another long, gray winter. There will be sub-zero temperatures, bone-chilling winds from Lake Michigan, and snow that turns gritty after a few days.

Now we start year one of the second century, and it's going to be even better. The all-new Sportster has been completely revamped. This year (2004) will boast more color combinations than any time in Harley's history.

We are going to have more local rides and events than we did last year. And we won't even wait until 2004. We're going to start this fall ...now. This is the best time of the year to ride. The kids are back in school. Soon the leaves will turn from green to most of the other colors in the rainbow. The mornings will be cooler and the sun not quite so intense.

Take a look at what we have planned. Stop by or call and we'll tell you what's happening. The next 90 days will be filled with new and wondrous things to delight both riders and passengers. Let's have some more riding time before the snows begin.

We signed nondisclosure and confidentiality agreements. We promised to keep it secret. But that was then. Now we can tell you about the new Sportster.

The first Sportster was delivered in 1957. It shook, vibrated and was difficult to ride at over 3,000 rpm. This new one revs to 6,000 with almost no vibration or shaking. The 1200cc has a 4.5 gallon gas tank; the 883's tank holds 3.3 gallons. But that's just part of the story. Now, the Sportster engine is rubber mounted, just like the big twins; the frame is 26% stiffer; the piston and rods are lighter; the heads came from the Buell XB. And the cylinders have more fins to keep it all real cool.

In the past the Sportster was labeled a woman's bike. Now, we suspect it will attract even more women as well as men. Because of the low seat height and high-revving engine, we think it will be a reasonable alternative for those riding import bikes as well.

There are other changes as well. We particularly like the longer, sleeker gas tank on the 1200 Custom and the easy-pull clutch on the 883. But we ask you to judge for yourself. The bikes are due in any day now and we invite you to come in and take one out for a test ride.

Let us know and we'll set up a date for you to ride. We're thrilled that Harley-Davidson was able to take a bike with an almost 50-year history and make it truly a 21st century bike. What a great way to begin the next 100 years.

Although many of you are aware that today''s market isn''t necessarily doing too well with regard to the stock markets and other financial sectors and industries, it may come to some as quite a shock to actually begin to think about purchasing a new (or used) vehicle or motorcycle. Another interesting bit of information that you may or may not be aware of is the fact that Harley-Davidson, the leader in motorcycles, also provides new and repeat customers with their HDFS, or Harley-Davidson Financial Services.

Offering a one-stop shopping experience, Harley-Davidson also provides buyers access to their credit and insurance services, to allow you to do your entire bike purchasing under the same roof. As their credo implies, "we understand the passion and loyalty that''s behind your decision to buy a Harley-Davidson motorcycle." And that''s exactly what we want to do for you. Their comprehensive financing programs are geared toward ease of use and designed specifically for the Harley rider. This group of services and programs will not only allow you to finance your new bike, but they will also get you the insurance and protection plans you need in order to protect yourself and your investment.

Financing more motorcycles than any other lender, HDFS can put you on the bike of your choice with a small down payment and credit approval. Before you know it, you''ll be on the road cruising in style. What''s more, all of this can be done at your local Harley-Davidson dealer, making the transaction simple and efficient. Some of the obvious benefits of financing a new or used Harley-Davidson bike through a dealer are:

-Flexible terms
-Low monthly payments
-Ability to finance additional Harley-Davidson items such as insurance, parts, accessories, etc.

With today''s interest rates as low as they are, it only makes sense to finance the bike of your dreams that you''ve been planning on buying for so long. With just a few simple steps and the Internet, it''s even possible to log onto the Harley-Davidson website to download their "Loan Application."

There are other benefits to strictly buying a new or used Harley-Davidson through the dealer, as with buying any vehicle. The main benefit is security. Knowing who and where you buy your bike from and where to go in case things go wrong. Warranties are an essential part of the ownership experience and only through dealers will you get that. Knowing your new bike has a warranty will give you peace of mind.

Many people don''t realize that when the times are right and the rates are low, financing actually can make more sense than buying outright. Although each person''s situation is different, financing your dream bike has never been as easy or as economically feasible. And with the simple and straightforward HDFS that are there for you, the decision is really just a matter of getting to your local Harley-Davidson dealer. To find out more, just log onto www.harley-davidson.com.