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Western Reserve Harley-Davidson / Buell July 4th Issue
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Welcome to our e-newsletter. We look forward to your feedback, tell
us what you would like to see in future issues. Contact us at
info@wrhd.com
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The 4th
Remember those who gave their lives
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Independence Day Celebration
Happy Birthday America!! We're closed on the 4th but party with us on
Saturday the 5th. We'll have Paula Balish, DJ from NCX playing tunes
from noon to 4 pm. The grill will be going from 11 to 3 pm.
The Parts and MotorClothes department are having their 100th
Anniversary products marked down 20 %. Also look for many summer
merchandise to be marked down.
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We're often asked if our service department operates at a loss. Our
answer is no. Okay, some months we don't make a profit but we do
make enough to pay our techs, stock the necessary parts and
accessories, pay our insurance and buy the necessary equipment to
service what we sell.
That being said, we believe our service department is the
backbone of our business. Without it we wouldn't have nearly as many
loyal and repeat customers. The fact is that no motorcycle, no
matter the brand, is completely maintenance-free. Every motorcycle
needs service from time to time. Like anything else that rides the
road, parts wear out. The most obvious are tires and batteries.
However, oil and other lubricants lose their effectiveness over time.
Using low-quality or inconsistent-quality gasoline can cause
problems such as carbon and sludge buildup. Bikes left idle for
extended periods of time can develop problems caused by moisture that
collects inside the engine as the oil drains down and the gasoline
becomes contaminated. The result is the need for oil changes, air
and oil filter replacement and careful inspection to see that other
components of the engine and suspension are functioning within
specifications.
To do the job right the first time often requires special tools
and electronic test equipment, both of which can be expensive. We
know that and budget accordingly. We also send our techs back to
Milwaukee for specialized training. That training creates problems
for us too. First, we have to pay for the tech to get to and from
Milwaukee, pay his hotel and meals expenses, and pay the course fees.
These add up to hundreds of dollars per day. At the same time, the
tech continues to be paid by us. Add to that the need to pay someone
else to do the job in his absence.
Once you consider all this, it might be easier for you to
understand that what sets us apart from the others is our commitment
to give you the best possible service done by the best-trained
technicians using the latest and best tools and equipment. Frankly,
that's the only way we can successfully compete with the mass
merchandisers who sell product but would rather you take it to
someone else for service.
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Store Hours
M, T, W, & F : 9am - 6pm
Thursday : 9am - 8pm
Saturday : 9am - 5pm
If you've received the text only version, please click here to
view a library of HTML versions:
http://www.westernreservehd.com/Newsletters/news_library.htm
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